Club Asia was launched in 2003 to appeal to a distinctly younger Asian audience. A few years later however it found that its demographic was not the one advertisers primarily wanted to target and removed the word ‘young’ from its tagline.
Club Asia was launched in 2003 to appeal to a distinctly younger Asian audience. A few years later however it found that its demographic was not the one advertisers primarily wanted to target and removed the word ‘young’ from its tagline.
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